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The Exchange

5/14/2025

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I'm an early riser no matter what day of the week it is, and I need my coffee to be early too. That is sometimes a struggle when one is looking to go out for coffee on the weekend. Shops with early hours during the week to support commuting workers sometimes delay their Saturday and Sunday openings, which I understand. One such location that's open on Saturday at the same time as their weekdays is The Exchange in downtown De Pere. I've reviewed them before, but never in the context of this coffee run. So, I chose to go with the familiar this morning. It was also a beautiful, perfect morning to take a walk in De Pere.

I arrived at The Exchange just a short while after they opened, and in my opinion, that’s always the best time for a coffee shop. The line hadn’t had the opportunity to expand as I know that it is capable of doing after the location has been open for an hour or two. I found a seat comfortably to work on the list of other coffee places that I’d made to guide me through the Green Bay area in search of my favorite coffees, and I settled in to await my vanilla latte and avocado waffle.

The Exchange features a seasonal drink menu, but the latte flavor of the season was not one that I thought I’d enjoy. Honey lavender may be attractive to other diners, however, and if it sounds like it might be to you, I highly encourage you to give it a try. I opted to avoid the seasonal menu selection for the latte and, as you saw earlier, chose a vanilla latte. This is my usual choice at the Exchange whenever I am visiting outside of the Fall menu.


When the vanilla latte arrived at my table, I greeted it warmly. The seasons changing has left me struggling with my allergies, and I truly believed that a warm coffee could make all the difference in the world for me. Vanilla is an undercurrent in this latter. The coffee speaks much more strongly, allowed to be savored without much sugar other than that vanilla syrup.

 I chose a to-go cup in order to be able to take my coffee with me when I was finished with my breakfast, and of course, I didn't even think to get a look at the foam beneath the lid. I tasted it, however. Whole milk is their default, and thus I took whole milk. If a latte that still clings to its bitter soul isn’t your cup of coffee, I'd recommend a milk alternative since barista blends of oat and soy often have additional sugar. The whole milk does not, of course, so I tasted a measure of espresso's natural bitterness still present in my drink. It turned out to be the perfect companion to my light breakfast. 

The bubble waffles at The Exchange are perhaps one of their most attractive features that separates them from other cafes in the downtown De Pere area. I can’t say I’ve seen these anywhere else since I’ve been doing these restaurant reviews all over the country. After some research, I’ve found that this style of waffle may have originated from Hong Kong, and good on the Exchange to bringing it to northeast Wisconsin in an accessible way. I almost always order something from their menu featuring them, and today was no exception.
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The Avocado waffle is described on their menu as a toasted waffle half topped with smashed avocado, everything bagel seasoning, and goat cheese grumbles. Cherry tomatoes, egg, or a balsamic drizzle can be added for an additional charge, but I opted to have it on its own to start the day off light. My breakfast arrived shortly after my latte did, and despite it’s humble appearance, it packed a punch.

The goat cheese crumbles are a bright, tangy punch against the creamy fattiness of the avocado, and the bubble waffle beneath it proved to be a soft carrier for the mixture with just enough crunch around the edges to register as I picked at it slowly. It held up despite me taking a good forty-five minutes to eat it and drink my coffee while I worked on other personal projects in the comfortable atmosphere of the cafe. ​
I seem to recall that the Exchange once sold their own beans at their Merchantile, but I did not see them available for purchase during this visit. It’s very likely that I am misremembering their hand at roasting their own coffee, as it has been awhile since my last visit. This project bringing me back here reminded me how much I like this place. The atmosphere is warm and inviting. The gentle thrum of conversation is a comfortable backdrop to any writing or homework that one might need to do in a public setting. The coffee is fantastic. The food is fantastic. 

The Exchange is a standout in the Green Bay area, one that I will always recommend no matter what a friend may be looking for. In the scope of our Coffee Run challenge, however, I need only consider the latte that I discussed earlier. It suffers from the success of being the first of our challenge, and it’s very rare that I can convince myself to finish an entire coffee at home, much less when I’m out for the morning. I finished this one. ​
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As a result, the Vanilla latte at The Exchange earns a 4.7/5 on our Latte rating, and it’s the first to be entered onto our spreadsheet. 

If you want to plan your own visit to see if you agree with  my rating, you can visit the Exchange Monday through Saturday beginning at 7 am. Their doors close at 2 pm each day. Sunday is the only day during the week that they are closed. I recommend you look at their menus on their website, https://theexchangecoffee.com/, before making your own visit. Menus are available while you’re in line if you aren’t sure what you want to get, but being prepared ahead of time is always a smart move. 

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Village Roasters

5/12/2025

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I came upon Village Roasters on my quest to visit Paulie’s Chop Shop. Being neighboring local businesses open at the same time during my trip, I couldn’t avoid going in to see what was going on under the bright sign indicating that the folks inside were actively roasting coffee. I’ve just started to get back into drinking coffee, you see, and Green Bay has no shortage of local options. Village Roasters had evaded my notice since I moved into the region. In fairness, I had no idea the little shopping mall that it resides in even existed. 

I pushed my way in with a bag full of local meats from their neighbor, and I was greeted by the delicious smell of fresh roasting coffee. The walls are laden with their various flavors and roasts, but also maple syrup and chocolates produced locally. I did not expect the sight in front of me. Granted, I didn’t even know this place existed. A tiny storefront like this with the roasting going on right there behind a pane of glass while I browse the coffee roasts felt welcoming. It smelled incredible. 

Naturally, I gravitated to the wall of coffees to make at least one selection before I left. I couldn’t just wander past a local business that I’d never seen or heard of before when I was in the ‘review visit’ mentality. The flavored coffees that one can come to expect from a midwestern roaster such as a Highlander Grogg featured on that shelf, but I also found things like a tiramisu coffee, a rarity that caught my eye as a gift for friends in the future. I chose neither for myself, however.

Cinnamon forward coffee drinks have always been my favorite. The cinnamon sticky bun roast caught my eye, and so that’s the sampler bag I bought for myself to try at home before dedicating to any of the larger bags that Village Roasters features. All roasts are displayed in their whole bean form, but when you check out, the clerk at the desk will pass the beans through the grinder behind the counter for you if you aren’t likely to grind your own beans at home. This was perfect for me. I love coffee, but I’m no pro-coffee maker at home.

I understand that once the bean is ground, the flavors will degrade with time. Still, that’s an extra piece of equipment that I don’t consider myself serious enough about coffee to keep in my house. If I start buying my coffee from the Village Roasters, however, then that coffee is being ground in front of my eyes. I’m not getting coffee that was ground six months ago.That is one of the benefits to buying your coffee directly from people that you can see with your own eyes. They offer multiple grinds as well to go with the style of brewing that you’re going to do at home. That’s not something you see every day. 

The Cinnamon Sticky Bun flavor happens to be their number one selling roast, and it was that roast that I brought home. It brewed smoothly and cleanly. A spoonful of sugar and my preferred vanilla creamer later, I was happily sipping from one of the best cups of coffee I’ve had in months. I’m not sure that I ever cared to know where the coffee that I brought home came from before being roasted, but the Village Roasters used a Brazilian bean for this particular roast. Perhaps as a result of this project, I’ll find out that I have a favorite origin bean.

Village Roasters is the first stop in our Coffee Run project, and so I may be a little biased at the start toward this coffee. The two ounce sampler that I brought home cost three dollars, and I was able to get three cups of coffee out of the bag. The sample size offering in the store is a great way for new visitors to explore their offerings. These sample sizes, however, are not available on their website if you want to order their coffee for delivery. You’ll have to go in to visit. I think that’s more than fair. 

The flavor of the Cinnamon Sticky Bun coffee is strong enough to overcome the added flavor in my vanilla creamer and stand strong. I get the feeling that the custom grind that the shop did for my preferred brewing method made a difference to the bitterness that came out from the coffee to the point that there hardly seemed to be any betterness at all. Stop one on our Coffee Run, and I’m already convinced that I need to stop getting my coffee at the grocery store. 

Compared to some other local coffees that you can find in the grocery store, the price is also a bonus. A 16 oz bag will cost me $16.00 USD. That’s a larger size than most grocery store varieties of coffee come in, and by the price per ounce, it may even be cheaper than your favorite grocery store coffee already. 

I hate to assign a number to a local business, but in order to rank Village Roasters against future visits in our Coffee Run project, I give them a 4 out of 5 with distinction in pricing. 

To browse their coffees yourself, visit their website at thevillageroasters.com, or take a detour on your next trip to the Mall to visit them face to face yourself. Their physical location opens each day at 9 am, closing during the week at 6 pm. If you’re planning a weekend visit, you better be quick. They’re closed on Sundays with their Saturday hours ending at 1 pm.

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Introducing: The Coffee Run

5/9/2025

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Let’s face it, Green Bay has no shortage of coffee places. We have a number of fantastic local roasters, coffee shops, and little cafes serving up a variety of treats. It should be our responsibility as locals to shop local, eat local, and drink local. We’re surrounded by people pouring their passion into something that fuels us all for the work day ahead. I want to know who’s the best of the best. I want to know who roasts my favorite beans in town so that I can get a similar fix when I’m at home. This desire has led me to only one conclusion: I need to try more local coffee.

So begins The Coffee Run, my quest to find Green Bay’s Best Latte and Green Bay’s Best Roaster. Almost all of our local coffee roasters also host cafes, but not all. There’s a potential that the best cup of coffee in town may not necessarily have the best beans in town for home brewing. It may almost be preferable that these two are not one and the same. If they’re different, I can gladly support two small businesses at once with more regularity. If I’m lucky, maybe I can help you, gentle reader, find new favorites. 

But how am I going to do that? Coffee is so subjective. My parameters will be different for prepared coffee versus roasts taken home to prepare. 
Prepared Coffee

I’m a simple woman, a vanilla latte has been my go to order since I even knew what a latte was. I’ve lately gravitated to preparations that include cinnamon in some form even outside of Pumpkin Spice Season. Speaking of season, seasonal items are often a thing at coffee shops. Do I neglect the seasonal menu if one exists?

At each shop I visit, I will select the seasonal latte if such a thing exists. If there is no seasonal latte, I’ll opt for a flavored latte of some form so that my order is semi-regular at all locations that I visit. If I went to every local place that prepares a cup of brewed coffee, this project would never end. Therefore, I’m going to focus on the latte. ​
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Coffee Roasts

Not every coffee joint in town prepares their own beans, and that’s okay. Therefore, the roast will be a separate category to consider. At each location I visit that roasts their own beans, I will ask the staff if there is a signature blend that they use in the cafe or consider their flagship blend. I’ll take that coffee home to try, at which point a single cup will be brewed using the pour over method. I’ll then prepare it with a spoonful of sugar and two tablespoons of my preferred at home creamer, the Chobani Vanilla.​
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Food

While not a priority during this endeavor, the food must be considered too. The best cafe can back up a good cup of coffee with a good breakfast. The food I order will not be under the same guidelines as the way I’m going to categorize the coffee and the beans. If a location provides food, it will be discussed in the same article that I prepare for the coffee itself. It will not impact the final decision of where the best coffee roast or latte comes from, but a good meal to go with my coffee will earn its own honorable mention.

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We’re starting with an independent roaster in Ashwaubenon, Village Roasters, and you can expect that article and video later this weekend. 
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    The Coffee Run

    Eating Normal's project to find the best latte and best coffee beans in the Green Bay Metro area.

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